NonprofitStrategy

Stand For Something

By 15 February 2017 No Comments

Coach John Madden famously said that “Self-praise is for losers. Be a winner. Stand for something. Always have class, and be humble.”

Stand for something–we couldn’t agree more. In this unprecedented era of uncertainty, consumers and businesses around the world are seeking something more meaningful and trustworthy in their relationships.

In this regard Nike’s new campaign, Equality, is not messing around.

Do you know what your brand stands for?

Apprehensive Millennials want to know if your business is a source of positive social change.