via CRM Daily — Salesforce Marketing Cloud Lightning is designed to help companies streamline and unify their interactions with customers from the first point of contact to the final sale, with a wide range of tools for predictive data analysis, automated lead management, custom app development and more.
Salesforce also announced the coming release of Marketing Cloud for Google Customer Match. Developed through the company’s partnership with Google, that offering will enable marketers to send targeted ads to prospects using Google Search and Google properties YouTube and Gmail.
Available now, Marketing Cloud Lightning extends Salesforce’s existing use of Lightning for Sales Cloud and Service Cloud, both of which were released earlier this year. The addition of a marketing solution to the mix will allow sales and marketing professionals to provide a consistent user experience across the full spectrum of customer interactions, Salesforce said.
In the latter half of 2016, Salesforce said it expects to expand Marketing Cloud Lightning’s capabilities with the release of new Lightning Components, “reusable building blocks for assembling apps with drag-and-drop ease,” according to Salesforce.
Marketing Cloud for Google Customer Match is set to become available in July with the launch of Advertising Studio, an add-on to Marketing Cloud. The analytics-driven support for predictive customer journeys, meanwhile, is currently available in beta.